1Win Launches Its Own B2B System for iGaming and Strengthens Its Market Position

1Win has unveiled its own B2B system for iGaming – a set of ten interconnected products that work as a single entity. Four of them — 1win Crypto, Performance Lab, 1win Creative, and 1win Fame — have appeared over the past year and immediately became part of the overall portfolio. Now, partners will receive not just one tool, but a whole bundle of services: from traffic acquisition and creative support to fast digital currency payment processing.

How Did the Idea to Combine Products Come About?

1Win initially appeared as a betting operator, but the market quickly showed that one segment was not enough for long-term success. The launch of an online casino was the first step towards versatility, followed by products that addressed specific tasks:

• Fast cryptocurrency payments;
• Creative studio;
• Analytical laboratory;
• Own CPA network.

Each project found its audience and showed good results, but existed autonomously, which forced partners to work with them separately. The creation of a unified system shortened the path from idea to campaign launch, eliminated process duplication, and opened up opportunities for scaling solutions in new countries without repeated integrations.

The company uses a new approach to create synergy: an advertising campaign launched in 1win Creative can be tested immediately in Performance Lab, and traffic is directed through 1win Fame with payment in cryptocurrency via 1win Crypto. So now it’s not a set of separate services, but a complete working mechanism that saves time and money for everyone involved in the process.

What Does the New System Include?

The 1Win team has brought together the main tools into a single system to enhance services and capabilities. Partners now have access to the full cycle — from idea and creative to testing and payments:

• 1win Crypto – a service for fast cryptocurrency payments. Supports BTC, USDT, ETH, BNB and other coins. Transfers are made without bank delays or commissions, which is convenient for countries with limited payment system options.
• Performance Lab is a place to test marketing ideas. It is designed for testing creatives, landing pages, and traffic sources before a large-scale launch. The service allows you to weed out unpromising options and avoid wasting your budget.
• 1win Creative is a team that creates banners, animations, and landing pages for specific markets. Instead of universal templates, partners receive materials created for their target audience.
• 1win Fame is a CPA network with offers for different countries. The system calculates statistics, monitors conversions and makes payments without delay.

When all of this works together, a partner can launch a campaign in a matter of days. Creative prepares the materials, Performance Lab selects the working combinations, Fame brings the offer to the right market, and Crypto instantly transfers the money.

How Does This Change 1Win’s Position in iGaming?

The launch of a unified system has provided 1Win with a universal tool that strengthens the company’s position in the B2B segment. It is no longer just a gambling platform. Now the project offers ready-made solutions for other market players, from small studios to large brands.

The ability to put together turnkey campaigns and launch them on the international market opens the door to countries where 1Win is only represented as a casino or online betting site. For example, the Crypto service gives a competitive advantage in regions with unstable banking structures thanks to instant payouts, while Creative and Performance Lab optimise the product for the cultural and linguistic characteristics of the audience.

The difference from competitors is that 1Win does not offer a set of disparate services. For many players in the CPA network, creative departments and payment solutions exist separately and require manual integration. At 1Win, everything is integrated into a single workflow: from the initial idea to the final transaction, which reduces costs, speeds up testing and provides partners with clear, predictable results.

Conclusion

1Win is building a sustainable model that will help it maintain its current position and confidently expand into new markets. The integration of products into a single workflow lays a solid foundation for growth, providing partners with tools that enable them to earn money consistently and scale their projects without restrictions.