1Win Sponsorship – Supporting New Talent in Sports and Gaming
In recent years, sponsorship in sports and esports has changed significantly. Whereas brands used to limit themselves to logos on uniforms and banners, they are now becoming part of the life of teams and tournaments, helping them develop and grow. This applies to the organisation of competitions, the preparation of participants and the attraction of spectators.
1Win does not focus on big names, but on those who really need support: youth football leagues, local esports tournaments, and new projects at the intersection of sports and gaming. It does not limit itself to money, but helps with organisation, promotion and reaching a wide audience so that young players have a chance to make a name for themselves.
Why 1Win Invests in Sponsorship
For 1Win, investing in sports and gaming is a well-thought-out strategy, not a gesture of goodwill. The company calculates the effect for years to come: from audience growth to brand consolidation in target communities.
Gambling platform operates in a competitive environment where user attention is expensive. Sponsorship allows you to connect with people through support for their favourite teams, athletes, leagues and tournaments.
This is direct access to a loyal audience that is difficult to win over with standard advertising. Global practice shows that bookmakers are increasingly turning to sports and esports. For example, Betway sponsors CS:GO teams, Parimatch collaborates with the UFC, and Stake.com invests in football clubs. The reason is obvious: where there is strong emotional involvement, advertising campaigns are best perceived and remembered. Betting on young athletes and gamers provides even greater effect. It is a long-term investment: by supporting a player or team at the beginning of their journey, the brand accompanies their growth and success.
When an athlete reaches a high level, their audience knows who was there from the very beginning. This is how advertising recognition is formed, along with associations with specific victories and a history of success.
Notable Examples of Sponsorship Initiatives
1Win’s participation in sponsorship projects is always accompanied by real action, not just a formal ‘tick in the box’. The company selects events that can really make a difference and invests in them comprehensively, from financing to media promotion.
Football
In youth football, 1Win focuses on tournaments involving teams without large budgets but with serious potential. The company has helped organise regional championships, financed trips for teams to international youth tournaments, provided equipment and paid for coaching staff. Thanks to this strong support, the players gained experience playing against strong opponents outside their league, which attracted the attention of scouts.
eSports
In eSports, 1Win supported the organisation of CS:GO, Dota 2 and Valorant championships, including qualifying stages for players from smaller regions. The company paid for venue rental, technical equipment with high-frequency monitors and low-latency servers, as well as media support for broadcasts. This gave eSports players a quality tournament experience and viewers stable online broadcasts without technical glitches.
Other Areas
In addition to football and eSports, 1Win has helped organise city races, regional basketball leagues and amateur table tennis tournaments with prize money.
In international projects, the company has partnered with mixed events combining sports and entertainment programmes, which attracted new audiences and created a lively competition format. 1Win connects its own marketers to promote events, advises organisers on working with the media, and helps build a system for interacting with fans.
This ensures that projects are stable and can be repeated year after year, rather than being one-offs.
Long-Term Strategy and Future of Projects
1Win is building its sponsorship policy for decades to come. The company plans to expand its presence in several areas, from low-profile local leagues to international events with a multi-million audience.
There are plans to add new sports that currently lack systematic support from businesses. These include women’s hockey, beach volleyball and mixed martial arts in semi-amateur divisions. In esports, the company is preparing to expand its series of tournaments with qualifying rounds in Eastern Europe, South Asia and Latin America. The new format will give players from ‘unpopular’ regions a chance to enter the world arena without huge personal expenses.
The company does not limit itself to supporting stars. Its priority is to create conditions for amateurs, for whom a sponsored tournament can be the first step towards a professional career. This includes affordable registration fees, assistance with equipment, coverage of travel expenses and training in working with the media.
