1Win’s FAME CPA Network Opens Up New Opportunities in iGaming
In winter 2025, 1Win introduced FAME, its own CPA network designed for arbitrageurs and advertisers in the iGaming industry. The platform uses the brand’s technical and media resources to work with targeted traffic without intermediaries or delays. The launch is focused on creating a stable monetisation channel, in which personalised offers, geo-targeted campaigns and automated analytics play a key role.
What is FAME and Why Did 1Win Launch It?
FAME was not created as another 1Win affiliate programme, but as a separate advertising platform that can be used without barriers. The idea came about in 2024, when it became clear that traditional affiliate programmes were not able to meet market demands. In 2025, the 1Win team decided to spin off the segment into an independent project to give participants more freedom in terms of tools, formats and conditions.
The CPA model, where you only pay for a specific action rather than clicks or impressions, has become the basis for most large advertising campaigns in iGaming. This approach suits both parties: the advertiser pays for real results, and the partner can plan their budget and forecast profits.
By launching FAME, 1Win is solving several problems at once. It is an opportunity to go beyond its own products by attracting offers from related niches. In essence, it is strict traffic quality control using anti-fraud tools and advertiser verification. And these are exclusive conditions that would be unprofitable within the framework of a regular brand affiliate programme.
Key Features of the Platform
The idea is for FAME to become a one-stop shop for partners, where everything is at their fingertips, from selecting offers to receiving payments. There are no random offers on the platform: each campaign is verified and receives a detailed description of its geography, rates, and acceptable traffic sources.
The variety of offers is one of the main advantages. Partners can see both standard iGaming areas and related niches such as financial services and apps. Campaigns are tied to specific regions, allowing you to work with a local audience and get the most out of every click.
Personalised payment terms are not based on a template. A manager assesses the volume and quality of traffic and offers fixed rates or a progressive CPA scale. For large volumes, weekly payments and even instant transfers to crypto wallets are possible.
Support and maintenance are implemented so that partners don’t waste time looking for solutions. Each partner is assigned a manager who is familiar with current campaigns and statistics. Plus, there are internal tools: postbacks, API integrations, conversion trackers with event details.
Transparent analytics and tracking are key to monitoring the user’s journey from registration to deposit. This allows you to quickly change creatives, adjust sources, and scale successful combinations without draining your budget.
Why Does This Strengthen 1Win’s Position in the Market?
The FAME platform was designed to compete on the level of actual effectiveness. Many CPA networks in iGaming suffer from overheated traffic, weak offer filtering, and slow payouts. 1Win has eliminated these weaknesses by offering fast transactions, strict advertiser selection, geo-targeted campaigns, and real personalisation of terms.
In a competitive environment where everyone is working “on the fly,” 1Win focuses on quality and conversion control. The brand now offers partners higher eCPC and player LTV retention at levels unattainable on universal CPA platforms.
The launch of FAME fits seamlessly into 1Win’s strategy of diversifying traffic sources and going beyond direct brand promotion. It is a tool that allows the company to test new geographies without overloading its core marketing structure.
The effect of the new approach to advertising is already making itself felt: regions where the brand does not yet have a dominant position are being “scouted” through partners. If the results are successful, the main product line can be launched there, relying on an already prepared audience. This shortens expansion times and reduces marketing risks.
Let’s Sum Up
FAME is a well-thought-out step towards a proprietary, sustainable system for attracting and retaining traffic. For 1Win, it is a way to avoid dependence on external networks and build a personalised marketing environment in which all processes, from offer selection to payouts, are controlled by the team. The new approach provides the brand with a margin of safety and opportunities for development on its own terms.
